Friends With Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo

Social media has exploded in the last few years with millions of people using the various sources to connect with each other. Obviously, with that many people using the different ways to reconnect and connect with one another, businesses have looked to social media as a method to market products and services. "Friends With Benefits: A Social Media Marketing Handbook" by Darren Barefoot and Julie Szabo is an exceptional guide to assist with the online marketing game. This book provides tips, tricks and real-world case studies that show how you can use social media to increase your company's online visibility and Web traffic and win over online influencers. Regardless if you are familiar with social media or just beginning to enter the waters of this daunting ocean of sites such as Facebook, YouTube, Twitter, Digg, MySpace, Flicker, and all the others, this book will guide you through the waters and help you steer a course to effective online social media marketing.

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